Hearts of the East Side
We pivoted our efforts during COVID from providing guided tours of Austin's thriving outdoor art scene to making them accessible for everyone. Watch the video to learn more about our first phase of our initiative. We started with the Hearts of the East Side and are expanding our efforts to the entire community in 2021 and beyond.
The HEARTS of the East Side
Brought to you by Tour Austin
Brought to you by the East César Chávez Business District and the City of Austin Economic Development Department Souly Austin Program
East Austin has experienced a boom in restaurants, bars, shops, and people. The area has most certainly expanded and made a significant name for itself. The east side offers a diverse scene, where old intersects with new.
A key component that makes East Austin stand out from the rest is the street art. Most recently, the district implemented a new project titled, “The Hearts of the East Side.” This project came to be with the help from the East César Chávez Merchants Association and Souly Austin.
The project was revealed to the public over Valentine’s Day weekend in early 2020. Unfortunately, the timing was not ideal and unprecedented times prevented the project from receiving the awareness it rightfully deserves.
Tour Austin has taken measures to bring a new and refreshed recognition of the hearts and encourages you to do the same!
Here's a little bit more about the "Hearts of the East Side" origin:
The project consists of 11 unique art installations that range in color, medium, and inspiration. Inspiration for the project derived from the unique culture and creative spirit the East Cesar Chavez district offers.
The hearts span E Cesar Chavez St., and different local businesses, impressed with the distinct ambitious spirit, sponsored each 11 hearts.
Created by local artists, who range from painters to muralists, to sculptors and woodworkers, the hearts all have differing inspiration and meaning. The artists were commissioned by the East César Chávez Merchants Association.
The hearts rang from brightly lit neon hearts, plant and flower-filled masterpieces, graffiti stained, and even a bison comprised of firewood.
One of the artists, Selena Souders, a longtime East Austin resident and business owner, acted as the project's curator. She chose various longtime friends, colleagues, and fellow artists to participate in the project.
Another one of the artists, Todd Campbell, who works as a metalsmith, constructed each of the 11 steel hearts.
Now more than ever, East Austin is coming together in union. There’s a common goal to create and strengthen a link between all the businesses that make up this area. The hope is to draw more individuals in and really develop the east side as the arts and entertainment hub it is destined to be.
The first heart sits at 911 E César Chávez St. and hearts continue on for a mile stretch. The final heart rests at 2400 E César Chávez St. The “Hearts of the East Side” is a unique program, an easily accessible and walkable distance, the project hopes to increase individuals out of their cars.
We have created a "Hearts of the East Side" Walking Tour that will lead you down E Cesar Chavez St. Stop by each heart, scan the QR code sign that is placed nearby, and you will learn about the artist, the heart’s meaning, and a little more about the east side.
A must see in the city of Austin. Check out and support the eleven different “Hearts of the East Side” installations and their creators. The east side is not skipping a (heart)beat with providing remarkable, unique art.